Artists on Social Media
Written by Katelyn Regenscheid, St. Olaf intern
Social media is a huge movement for businesses and celebrities, but how can artists capitalize on this wonderful marketing medium?
Benefits of social media:
Professionalism – Creating a social media platform can be a formal introduction of yourself as a professional artist. Rather than posting on your own account, create legitimacy by establishing a more professional page, especially if it links to your blog or website.
Showcase your talents – Social media, which is heavily image-driven and filled with sound bytes, is the perfect place for you to showcase your talents. By making yourself accessible on such common platforms as Facebook, you increase your points of contact with your audience.
Build a network – Followers and supporters can form a community by liking and commenting, hashtagging, following, repinning, and sharing the content you make available on social media.* By putting your work into accessible content for your followers, you increase the likelihood of it being shared with their friends and followers, who are probably also within your target audience.
*Woah, that was a lot of jargon. Click here to find a pretty comprehensive list of social media terms.
How to go about it:
Personalize – Give your work depth by showing more than the finished product. Show sources of inspiration and works in progress, and share your personal stories about the artistic process. This helps followers connect with your work on a more meaningful and memorable level. In addition, posting interactive content increases the chance of other people noticing and potentially following your account.
Adjust to format of site – Use your social media platform as an online portfolio, but be sure to adjust your content to fit the medium. For example, the picture of your work station covered in papers and coffee rings may look great on Instagram, but it is irrelevant on Pinterest.
Marketing – Social media will not work for you if you do not put in the necessary effort. Be sure to keep your content fresh, relevant, and entertaining. You can find people interested in you by searching Pinterest boards and Facebook pages similar to your own. Interacting with those people and those pages will hopefully bring more people to yours. In addition, it is important to support other artists in your industry, so be sure to follow their platforms as well.
Sites to consider:
Facebook – Share pictures, stories, promotions, and interesting articles.
Pinterest – This is a great place for images, quotes, and links to how-to blogs related to your industry. You can also create multiple boards for topics like finished pieces, inspiration, gallery showings, etc.
Twitter – Tag the people with whom you are working, hashtag your experiences, share funny tidbits from your life as an artist.
Tumblr – Posting your content on tumblr makes it easy to share within this image-heavy site. Users will personally follow your tumblr page if your content is strong enough.
Instagram – This personal photo gallery can work much like images Facebook, where you can clue followers in to your artistic process — or the sandwich you ate during a 3:00am brainstorming session.
Youtube – Post instructional videos for certain technical skills, and link these videos to other social media sites.