How to Know if You Need a Social Media Consultant
Facebook. Twitter. Pinterest. Youtube. The list of social media websites stretches on and on. Social media marketing is a popular and often effective way to share information with your customers, and convert more potential buyers to clients. If you’re managing your social media accounts but are ready to hand the responsibility off, this article will give you a couple points to consider while making your decision.
Are you giving too time to social media marketing?
How much do you make per hour? How much do you bill for?
If you’re doing social media marketing yourself, chances are good you’re spending about 20% of your total work time posting, monitoring, and managing your social media accounts. As this infographic from coworker Tami Enfield illustrates, the cost of your time can add up at an alarming rate! It may even be more costly (and less effective) for you to manage your page instead of a social media consultant.
How much more money could you make if you outsourced social media? Is it worth it? Consider the impact of delegating your social media presence on your bottom line. If you like what you see, it might be time to make the leap.
Do you have goals?
If you’ve undertaken a social media campaign without clear, measurable goals, you’re wasting your time (and the money you could be making pursuing clients or becoming more billable). If you have goals, you can hand your campaign off to a professional. If you don’t, get on with making some—or ask for help from someone whose livelihood is sharing your company’s story.
Do you want to learn more on how to use social media yourself?
If you’re intrigued by the idea of social media marketing, or are simply ready to jump-start your company’s strategy, you should join us for our March Lunch & Learn on content marketing! Enjoy a delicious lunch and a presentation on jump-starting your business with amusing, helpful, and informative marketing. You can register here.