It’s a book that has taken us by storm since its publication in the spring of 2013; Lean In encourages women to pursue their ambitions, and it changes the conversation around what women can do in their lives. From this book, an identically titled organization has formed, and it provides support by offering community, education, and social circles.
A quick visit to the website shows that it is a group formed around support an encouragement. Other than the popular book, the Lean In organization recently spurred the viral “Ban Bossy” campaign, which features names such as Beyonce, Condoleezza Rice, Jimmie Johnson, and Arne Duncan. Check out their short video to learn how the campaign promotes leadership in young women!
Lean In has already established itself as a powerhouse of an organization. Through its mission and its related projects, it gained reputability as a source of information and inspiration. One of Lean In’s most recent projects was in partnership with Getty Images. Together, the organizations published over 2,500 images of females in a way women are not usually portrayed in the media: in positions of leadership in contemporary work and life. You can check them out here.
These images may seem like yet another blip on the internet, but they can mean a whole lot more than that funny cat gif you saw this morning meant to you. Getty Images is a huge stock photo provider, with over 80 million images and 50,000 hours of film bursting out of their libraries. Businesses and individuals refer to Getty for free images and videos to use in publications such as blogs, social media, pamphlet, etc. Stock photo providers are convenient because the copyright and licensing agreements are clear, which is a big legal weight off the users’ shoulders.
When Getty Images decided to pair with Lean In and publish these types of images, they offered to provide a new kind of content to the online world: positive representation of females in today’s world. By choosing to represent females as intelligent and empowered, they are starting to create a new norm of our expectations of women. To us, this is a great start to raising a whole new crop of future leaders! Hey, the more the merrier.
Blog post written by St. Olaf Intern, Katelyn.